Sandy Nguyen, founder and lead artist of Glam By Sands and The Sands Collective team, Bay Area bridal hair and makeup artist
Founder and Lead Artist

Meet Sandy Nguyen, Bay Area Bridal Makeup Artist

Hi, I'm Sandy

I'm a makeup artist, hairstylist, and licensed esthetician, the founder of Glam By Sands, and the lead artist behind our team, The Sands Collective. I've been doing makeup professionally since 2015.

My favorite place to be is a bridal suite on a wedding morning, helping you feel calm, beautiful and completely like yourself.

Where It Started

My Story

Beauty has been part of my life for as long as I can remember. I grew up competing in pageants and was always the one doing my aunties' hair for family events. I also danced on my high school dance team and later on collegiate and competitive teams until 2019, including time as dance captain.

In 2012, a friend and I started a little prom hair and makeup business in high school, at $20 per service. It was my first taste of how good it feels to send someone out the door feeling beautiful.

The Moment I Knew

At Sephora, I started as a cashier, but my heart was always on the beauty floor, so I kept asking until I got there. One day a sweet client sat in my chair who had just finished chemo, and I gently filled in her brows. When she looked in the mirror, she cried happy tears. I'll never forget that moment.

That's when I knew makeup could be so much more than pretty. It could be life changing.

I went on to become a makeup artist in the Sephora beauty studio, and I was one of the first artists to lead Sephora's client makeup classes.

In 2015 I earned my makeup artistry certificate from the Academy for Salon Professionals. From there I worked for MAC Cosmetics and Urban Decay, and I was lucky enough to assist celebrity artist LeiV on glam for Heather Rae El Moussa, an experience I still carry into every bridal suite.

2015Academy for Salon Professionals
Sandy Nguyen celebrating her makeup artistry graduation at the Academy for Salon Professionals in 2015
MAC Cosmetics
Sandy Nguyen applying eyeshadow on a client during her years as a MAC Cosmetics makeup artist, before founding Glam By Sands
Assisting LeiV on glam for Heather Rae El Moussa
Sandy assisting celebrity artist LeiV on glam for Heather Rae El Moussa.
Sandy Nguyen celebrating her esthetician school graduation in 2023 under rose gold balloons

I wanted to understand skin on a deeper level, so I went back to school and became a licensed esthetician. Learning how skin really works changed the way I prep and build makeup, which is why your skin looks blurred and perfected, never cakey. Lash training taught me how different lash shapes and lengths change the look of every eye, so I can choose lashes that open up your eyes and photograph beautifully.

Everything I've learned along the way, from the beauty floor to esthetics school to brand and corporate photo and video sets, comes together on your wedding morning. And bridal is where my heart is.

My Signature Look

Soft Glam That Looks Like You

My signature is soft glam that enhances your features instead of covering them. When you look in the mirror, I want you to see yourself, just elevated.

Your skin is always blurred and perfected, and it never looks or feels cakey. Your eyes are defined to your liking, whether you love them soft or want a little more drama. Brides also often come to me for Thai style makeup with a western spin.

For hair, I love creating all kinds of styles, but my signature is half up Hollywood waves.

View the portfolio
Bride in satin getting ready pajamas with soft glam makeup and signature half up Hollywood waves by Glam By Sands, Bay Area bridal hair and makeup
Bride in a red beaded tea ceremony dress with long side swept Hollywood waves and soft glam makeup by Sandy.
Sandy Nguyen applying soft glam eye makeup to a bride in a satin robe on her wedding morning, Glam By Sands, Bay Area bridal makeup artist
Your Wedding Morning

Calm, Organized Wedding Mornings

Beauty isn't my only background. I've also worked in corporate admin roles, managing projects, spreadsheets and pipelines. That's where my organization comes from, and I bring it to every wedding.

Every bride gets a personalized beauty timeline, so you know what's happening and when, and your morning stays on schedule. If you live by your calendar, you'll feel right at home with me.

Brides tell me I'm very calm and warm, that I really listen, and that I always nail it in the end. Most of all, they tell me I made them feel so special. That's exactly how I want your morning to feel.

Culture and Tradition

Tea Ceremonies and Filipino Traditions

I'm Vietnamese and my husband is Filipino, so we celebrated with a separate Vietnamese tea ceremony and wove Filipino traditions into our western ceremony. I've lived these days myself.

I understand how the timeline flows, and how to create glam that works beautifully with traditional hair pieces and detailed dresses.

Tell me about your traditions and I'll plan your glam around them.

Sandy Nguyen, founder of Glam By Sands, in a red ao dai and khan dong headpiece walking with family at her Vietnamese tea ceremony
Sandy Nguyen smiling in a red ao dai at her Vietnamese tea ceremony, Bay Area bridal hair and makeup artist
Sandy Nguyen placing the veil for a bride with glam waves as she sees her finished look, Glam By Sands, Bay Area bridal hair and makeup
What I Love Most

The Moment Before the Dress

My favorite part of any wedding morning is when your glam is done, right before you step into your dress, and I get to watch you light up.

I also love hearing your wedding party talk about how much they love you. I get to see you through the eyes of your family and closest friends, and it's my favorite view of the whole day.

My Team

The Sands Collective

The Sands Collective is our team of passionate artists, and every one of us was chosen intentionally. We met working jobs together and loved each other's energy and work, and some of us go back to the very start of Sandy's career.

Energy matters to us as much as artistry, so your whole bridal party is in warm, like minded hands.

Meet the Collective
Sandy Nguyen with artists from The Sands Collective, the Glam By Sands bridal hair and makeup team in the Bay Area

Sandy with two of our seven Sands Collective artists

“Sandy is truly one of the most incredible human beings on earth!! ... Beyond being one of the kindest people ever, Sandy is incredibly talented at what she does.”
Vivian H., bride, via Zola, August 2026

I'd Love to Meet You

Tell me about your date, your venue and your traditions, and I'll take it from there.

Check your date